We’ve discussed the importance and relevance of conferences today: and that two main benefits keep us coming back. Although education and networking top the list, it’s also an important responsibility of the association/host to create a schedule that maximizes both of these benefits for the delegates. Learning objectives and outcomes should be identified for all learning opportunities, and speakers should be selected for their degree of knowledge in addition to their ability to present. This will minimize the chance for mediocre content and poor communication.
Coupling the education side with social networking opportunities addresses the learning that can be found through peer interaction. Breakfasts, luncheons, receptions, and refreshment breaks of a length that will allow for discussion, are components that need to be built in and considered as another important part of the programming in order to fulfill the overall conference objectives.
That brings us to one of my personal favourite topics; the food and beverage experience. My hospitality background and love is what drives me on this topic .. but we’ll save that for another day:)