We’ve talked about the main reasons conferences are still relevant today. Education is a primary reason – but equally important is networking. And not in the way we are becoming almost too accustomed to; through social media and email communications, but face-to-face. Nothing can compare to the value that networking at conferences can provide.
Even in this age of technology, it remains one of the number one reasons why conferences are successful. As business becomes more competitive and the road to profitability more challenging, the need to interact with your peers to discuss or debate the current state of the business landscape increases. We learn from each other, and when we are in situations that allow us to speak to others who are experiencing the same concerns, we don’t feel so alone – or so helpless. We are fuelled to become more entrepreneurial, more creative and more patient. Our drive to succeed is enhanced and we also become more willing to share our thoughts, concerns, fears and successes, with others. We are all in the same boat – and we can all take turns being the captain.
What we take away from these meetings and encounters, and then apply practically in our professions to grow and achieve is what adds value to conferences year after year.