In this day of “connectedness”, one could argue we have never been more disconnected. While we can reach out through Facebook, Twitter, Instagram, LinkedIn – or traditional email and text, we often miss the human contact aspect of connection and communication. The argument for conferences takes on a whole new level in our fragmented culture today. Ultimately, the intimacy and the personalization of meeting face-to-face, one-on-one, group-to-group, and at conferences, large and small, will continue to be a bankable and dependable experience that can ensure livelihood for associations and organizations.
Education always has and always will be the number one reason for successful conferences. Providing real learning opportunities is not only expected; you simply can’t deliver success without it. Some do better than others but it’s important that the organizer really questions the content and ensures that it lives up to expectations. This presents a perfect opportunity to involve one’s organizational leaders and draw from their expertise, showcasing their best practice programming ideas. Involving leaders, developing various aspects of engagement to provide for educational opportunities all work together to help ensure a memorable and successful conference experience.
Over the next few weeks, we’ll look at the important components of a successful conference – and learn how to evaluate those we’ve been impressed with – and those that left us wishing we had stayed at the office.