We’ve been discussing the impact of technology on the industry and its affect on relationships in particular. Today, there are so many things taking our time; from social media, email, the internet to phones, messaging, video conferencing and more. As a result, our younger and future generations have the difficult challenge of blending the best of technology with the best of humanity if they want to truly experience satisfaction in this amazing industry, and contribute to its success, adaptation and future. Most important is the need to grow and influence relationships so that service returns to the mix. While “brand” has become an important and ever-more influential component of today’s workplace, it’s really when the relationships mix with the brand promises that the service will follow. And ultimately, that’s what we all want – to be recognized, to be treated well, to be supported, to be cared for and to be acknowledged as being human and not a technological asset – in short, to be valued and receive good service. We all want help to navigate through the new landscape we find ourselves in. The relationship model supports this goal regardless of what generation you come from.
Ultimately, conferences are all about learning and networking. As much as there are webinars and online education available on the internet, conferences will continue to survive because people want to learn from each other, share experiences, and feel validated. When the planning and delivery relationships are cultivated and invested in, we’ll find the conference experience will not only survive these dramatic changes, but thrive.
We’ve seen how the trend has been the disappearance of relationships in the whole process. Our challenge is to convince those coming up in the industry now that only by investing in and developing relationships, will they be truly successful. I believe that if we are successful in teaching and imparting this important truth, they’ll discover their necessity, understand the importance of their unique contribution to success, maybe even put down their devices (at least for a little while!) … and LOVE their job!